Beep. Bop. Boop. The page is undergoing a revamp. Enjoy the few examples below but expect much more coming soon!
Tasked with finding a big, bold way to hype the latest & greatest Rubik’s innovation meant shooting for the stars. And in this case, a northern star – Justin Bieber.
This deck was sent out to Bieber’s manager and Bieber bit! What followed was a spellbinding series of twists & turns that, unfortunately, never manifested into a solve. But the experience was great, the writing fun, and just another small layer in solving the greatest marketing for Rubik’s.
Art and creativity have the power to move people. That’s what this campaign was all about. So when tasked with connecting with die-hard fans (that love to puzzle) , there was one powerful idea to convey: Build What Moves You.
This spot was nominated for the Cinematic Art of Selling Fun: Commercial of the Year and featured in Strategy Magazine
For the 50th anniversary, the task was to inspire the next generation of solvers by showcasing how Rubik's Cube unlocks pathways to explore, both with the Cube and in life.
To launch a truly innovative RC motorcycle in a crowded RC market, we had to communicate the “wow” of the Upriser in a unique and memorable way. Targeting RC hobbyists and Ducati fans, we positioned the Upriser as a tech marvel that paid homage to the craftsmanship and sophistication of the Ducati Brand.
Bad day at the office? Have a better one! These playful vignettes mimic the absurdity of the famed show to hype up the new Office Downsizing Game.
No one forgets their first promotion. Going from deputy assistant manager to assistant manager is the stuff dreams are made of. No one can take that away from you.
There’s a saying somewhere about straw lengths. I think it’s important. People should listen to it. There’s wisdom there. Write that down – about the wisdom.
Ever get that feeling after you eat a nut when your throat gets itchy and it’s harder to breathe? Totally. Nuts are so weird.
Don’t judge a book by its cover – except in interviews (first impressions last a lifetime). But in real life I don’t judge covers. I have an e-reader – eBooks don’t have covers.
My door is always open. I want my employees to be able to talk to me. And I want to talk to them. Except when I don’t. Then my door is closed.
What’s it mean to be anti-social? It means anti-sales. No anti-social person won a sales award. And if they did, their speech would suck.
In an era of post-truths and alternative facts, the triumph of truth is paramount. Sorry kids, stay away from the “friendly” T-Rex.
I love this series. It playfully pins pop culture characters against the (frightening) reality of what they actually looked like. Essentially, turning fictional characters into their real-life counterparts.
This was just a random idea I had and thought it would be funny to create. Crying kids are funny, right?
