Art and creativity have the power to move people. That’s what this campaign was all about. So when tasked with connecting with die-hard fans (that love to puzzle) , there was one powerful idea to convey: Build What Moves You.
For the 50th anniversary, we were tasked with inspiring the next generation of solvers by showcasing how Rubik's Cube unlocks pathways to explore, both with the Cube and in life.
In great news, the “Make Your Move” spot was nominated as the Cinematic Art of Selling Fun: Commercial of the Year!
In sad news, it did not win.
The work was also featured in Strategy Magazine.
To launch a truly innovative RC motorcycle in a crowded RC market, we had to communicate the “wow” of the Upriser in a unique and memorable way. Targeting RC hobbyists and Ducati fans, we positioned the Upriser as a tech marvel that paid homage to the craftsmanship and sophistication of the Ducati Brand.
We all had a best friend growing up. And research shows, for many of us, it was our first stuffed animal.
The goal of this campaign was to imbue the creative with a sense of nostalgia, harkening back to the days when gift givers had their own stuffed animals.
The creative demonstrates the importance a premium stuffie, like Gund’s line of Forever Friends, has on the development of imagination, friendship, and nurture-based play.
From story concept through to the simple line of “every adventure is a story to be shared,” this project is a testament to how straightforward ideas can be powerful & provocative.
In an era of post-truths and alternative facts, the triumph of truth is paramount. Sorry kids, stay away from the “friendly” T-Rex.
I love this series. It playfully pins pop culture characters against the (frightening) reality of what they actually looked like. Essentially, turning fictional characters into their real-life counterparts.
This was just a random idea I had and thought it would be funny to create. Crying kids are funny, right?
Bad day at the office? Have a better one! These playful vignettes mimic the absurdity of the famed show to hype up the new Office Downsizing Game.
No one forgets their first promotion. Going from deputy assistant manager to assistant manager is the stuff dreams are made of. No one can take that away from you.
There’s a saying somewhere about straw lengths. I think it’s important. People should listen to it. There’s wisdom there. Write that down – about the wisdom.
Ever get that feeling after you eat a nut when your throat gets itchy and it’s harder to breathe? Totally. Nuts are so weird.
Don’t judge a book by its cover – except in interviews (first impressions last a lifetime). But in real life I don’t judge covers. I have an e-reader – eBooks don’t have covers.
My door is always open. I want my employees to be able to talk to me. And I want to talk to them. Except when I don’t. Then my door is closed.
What’s it mean to be anti-social? It means anti-sales. No anti-social person won a sales award. And if they did, their speech would suck.
Defy gravity with the Air Hogs Zero Gravity Laser! Using patented Wall Climber Technology, this lightweight vehicle drives on floors, up walls and even upside down on the ceiling!
Conquer the ground and sky with Flight Rider! A digital hype piece to support the launch of a new RC toy.
Could the game BE any easier (or fun)? Nope! Starting with creative concept through scripting, the objective of this how-to video was to communicate gameplay in a fun and entertaining way, while keeping true to the Friends’ Universe.
Tokens4Change is a charitable fundraiser benefiting Youth Without Shelter. This campaign illustrates the fragility of homelife many at Youth Without Shelter experienced prior to homelessness, while offering a message of redemption and hope. To date, this is the most financially successful campaign YWS has run for Tokens4Change.
