Hi there, thanks for visiting my website! Here’s a little extra about me and my perspective on crafting copy.
Consumers and customers are getting more savvy and more message-resilient with every ad they ingest. And I totally get that – we’re bombarded with ads every waking minute. That’s why I think it’s important to try and strip away the veneer of flashy comms in favour of messaging rooted in insight and truth, so connecting with our audiences is authentic and respectful. That, to me, gains trust and respect in the eyes of consumers.
Don’t get me wrong, I love a good copy hook, some witty wordplay, a written “aha” moment, but I strive to make those communication vehicles as genuine as possible. And whenever I need a good reset, I look to these quotes for a helpful reminder:
“Our business is infested with idiots who try to impress by using pretentious jargon." David Ogilvy
“Speak to me in a language I can hear.” – Billy Corgan