No stray socks here, sorry. They’re harmoniously paired in my sock drawer. But here’s an idea and some words.
Buzzwords. Jargon. They’re as ubiquitous as bad ads. “Disrupt” has been exhausted by the industry to the point where it's lost its significance; the term is almost an oxymoron now – no one blinks an eye at “disrupt”, much less stops a thumb.
Industry leaders; if all agencies are industry leaders, is anyone truly leading? Surely someone must be following. My point is this: let’s step away from jargon and fashionable language and reconnect in an honest way. Communicating authentically and respectfully gains trust and builds productive dialogue – it builds progress. And isn’t that what we strive for? Besides, no one believes in an agency’s “human approach” that can only be measured through CTR, PPC, ROI, KPI, SEO, etc. It’s disingenuous. So when in doubt, let’s listen to David and Billy:
“Our business is infested with idiots who try to impress by using pretentious jargon." David Ogilvy
“Speak to me in a language I can hear.” – Billy Corgan