I was fortunate to be part of the marketing team to launch Spin Master Ventures. Working closely with the VP of Communications, I helped craft the voice of public-facing language for this new chapter of Spin Master.
A key component of this project was distilling complex language into approachable and compelling copy for inbound channels.
Working at a small agency means a lot self-promotion; we decided to give a shout out to Dr. S. on his birthday with these creative pieces. Was there ever an exercise more fun to do, then write in the crafty voice of our lovable Dr. Seuss?
Collins Barrow (now Baker Tilly) is a national accounting firm with more than 50 offices across Canada. With the guidance of Collins Barrow’s experts, I wrote this B2B brochure communicating the launch of a new suite of cybersecurity services. The tone is knowledgable, confident, yet approachable.
Servicing Collins Barrow regularly required writing press releases announcing relevant news to stakeholders and the business community. Attribution and authorship would be given to managing partners or other relevant figures in the CB network
This series highlighted inspirational thought leaders in the Greater Toronto Area for a company initiative to support and spotlights its clientele.
Specialists in SEO and PPC, I helped craft an enticing blog for their B2B clientele.
These poems commemorate sacrifices made and honour those who served.
